SEO Writing Masterclass

10x Your Content Team’s Productivity with Surfer’s SEO Writing Course

Quick heads-up

This SEO Writing Masterclass? It’s a 2022 classic. Still free, still gold for mastering the basics.

But if you’re ready to go pro, check out the new Content Optimization Masterclass(2025 edition). It’s packed with advanced strategies—and yep, an official certificate is included.

Level up when you’re ready. Easy!

Now, let’s dive into SEO Writing Masterclass!

Catapult your content strategy into the future of SEO with Surfer’s all-in-one, AI-backed and user-friendly content creation platform.

Use this SEO content writing course as an all-level introduction to Surfer and SEO; all the while, optimizing your on-boarding process.

This SEO Writing Masterclass is an invaluable resource for both content managers, and writers alike.

This unique and dynamic SEO writing course provides you with over 19 lessons covering a range of SEO-related topics such as search intent, NLP (natural language processing), keyword research & evaluation, competitors analysis and many more.

It also serves as an in-depth look at Surfer’s platform and SEO content writing by those who know it best!

By the end of this masterclass, you’ll not only be certified in Surfer, you’ll confidently be able to implement what you’ve learned to refresh your content marketing strategy.

Surfer: 360 Content Strategy.

An AI-backed content creation platform that evolves as quickly as SEO itself.

AI-Backed Keyword Research

Finding great keywords is hard work. When you chase the keywords out of your reach, your pages will never rank in the top ten. Learn how to track down keywords that are within your reach and will bring you the biggest ROI.

Post-Publishing Optimization

Your job is only getting started after you hit ‘publish’. We’ll teach you how to audit your previously published articles, measure your progress, and give you actionable steps to take to optimize your content after it’s been published.

Natural Language Processing

The fundamental goal of communication is to be understood. Knowing which words and phrases to use—and where to place them—will ensure that both Google and your target audience enjoy your content. We’ll share little-known insights to enable you to navigate Google’s algorithm with confidence and ease.

Comprehensive Competitor Analysis

How can you compete if you don’t fully understand who you’re in the game with? We’ll teach you how to determine the industry leaders in your sector using Surfer’s cutting-edge tools, what factors are relevant when making comparisons, and how to apply this data to the SERPs.

Stress-Free Content Strategy

Long gone are the days of grueling, mind-numbing strategy sessions. Learn how to use Surfer to create relevant content clusters and take the guesswork out of your content strategy. Gather hundreds of main and supporting page ideas in minutes to establish yourself as an authority in your respective sector.

Efficient Outline Creation

The best writers will agree that creating an outline to organize your ideas, plan your headings, and answer all the main points is fundamental. That said, the outline creation process can be a real drag. We’ll show you how to use our AI-generated outline builder to ensure that every topic + heading you include is relevant and perfectly aligned with your SEO goals.

30 Experts’ knowledge.

2 collaborators.

1 spectacularly dynamic course.

At Surfer, our mission is to help marketing agencies and content creators to increase their organic traffic, boost their overall productivity, measure their results, and skyrocket their ROI.

We do this by bringing a variety of multi-disciplinary professionals across cultures to dream, build, test and create.

Over 10,000 teams use Surfer to write top-ranking, high-quality content.

Surfer offers dozens of languages and operates in almost every country.

Data doesn’t lie.

Surfer has been helping content marketers double and triple their organic traffic with its ever-evolving, data-backed, cutting-edge software.

This course condenses this powerful tool and 30+ experts’ knowledge into 3 concise modules.

What's inside

3 MODULES

20 videos

FREE TEMPLATES

Module 1

The Foundation

A brief overview of what you’ll learn in this course, and best practices.

Module 2

Organize, Write + Optimize

We’ll take you through the three most fundamental stages of writing: the Discovery Phase, the Writing Phase, and lastly, the Optimization Phase.

Module 3

Above and Beyond

This module is our gift to you. Apart from everything you’ve learned in Module 2, we’d like to answer some of your most frequent questions, discuss some of our favorite tools and share some fumbles (+ lessons learned) with you too!

Meet Your Collaborators

Tomasz Niezgoda

Marketing Executive and Partner at Surfer, responsible for incorporating and executing marketing strategies. Tomasz is passionate about SEO, product marketing and video production.

Danni Roseman

Content Marketing Strategist and Copywriter at Surfer. Danni is a lover of the written word, and its power to unite, teach and reform.

Who is this SEO Writing Masterclass for?

Content Managers who want to speed up their onboarding process

This course is packaged in a neat, engaging and concise way so that you can share it with your team of writers, and focus your time and energy on other aspects of your business!

Writers who want to write SEO-optimized content, and need metrics to measure their success

If you’re a writer who simply wants to write, but not write for an empty room; this course will show you how to both predict, and measure, your success.

Freelancers who want to up their quantity, without sacrificing quality

This course will help you produce high-quality content in a fraction of the time, which will allow you to then take on more projects.

Frequently Asked Questions

I am a complete SEO newbie. Is this course for me?

Yup! All levels are welcome! While we will not discuss every single aspect of SEO, this Masterclass is a great introduction to the SEO world.

I already know on-page SEO. Will I learn anything new?

Totally! This course can be viewed as stand-alone videos or all together. You’re welcome to focus on the lessons you feel will provide the most value.

How much is this course?

It’s FREE!

How long will it take me to finish the course?

If you really want to squeeze the most value out of this Masterclass, it should take you around 8 hours.

Get Instant Access to the Course

Free lifetime access to the course.

20 videos you won't find anywhere else.

Templates and files you can use for your work.

Special deals only for the course graduates.