# Tip the Scale:  How to Build & Optimize your B2B Content Operations

Join host Danni Roseman with special guests Emilia Korczyńska, Head of Marketing at Userpilot, and Tomasz Niezgoda, Head of Marketing at Surfer, for an exclusive live event on October 12th at 18h (6PM) Central European Time (12h Eastern Time / 21.30 (9.30PM) India Standard Time)

## Questions we’ll answer

You’ll have the answers to these questions and more after attending Tip the Scale on October 12th!

1. How do you create an accurate content hierarchy?
2. Post frequency: how often do you have to post to see results?
3. What should you include (or exclude) when creating a content budget?
4. How does a content team strike a balance between creating new content and updating old content?
5. What’s the best way to source and onboard new writers without slowing down the systems in place?
6. What goes into creating a traffic forecast or setting realistic content goals?
7. How did Surfer help scale Userpilot’s content operation efforts?

## Who is this event for?

- B2B companies
- SAAS companies
- Marketing Teams
- Content Marketers + Team Leads
- Content Strategists who manage writers
- Writers looking to pitch Surfer to their teams

### Host / SURFER
#### Danni Roseman
Content Marketing Specialist

Content Marketing Strategist and Copywriter at Surfer. Danni is a lover of the written word, and its power to unite, teach and reform. She takes a uniquely holistic approach to content marketing combining her over 13 years’ writing and editing experience to create content that has reached people in over 150 countries.

### Special Guest / Userpilot
#### Emilia Korczyńska
Head of Marketing

Emilia is Head of Marketing at Userpilot, a product growth platform helping product teams deliver personalized in-app experiences to increase growth metrics at every stage of the user journey.

### TOM / SURFER
#### Tomasz Niezgoda
Head of Marketing and Partner

With almost a decade of experience in the industry, he is responsible for incorporating and executing marketing strategies.