# 0 to 1,5m organic in 24 months: Exclusive interview with Gordana Sretenovic (Workello)

Join host **Danni Roseman** with special guest **Gordana Sretenovic**, Co-founder of Workello, for an exclusive event on March 30th at 18h (6PM) Central European Time \[12h Eastern Time / 21.30 (9.30PM) India Standard Time\]

Why? Trends come and go. Strategy is forever.

[0 to 1,5m organic in 24 months: Exclusive interview with Gordana Sretenovic (Workello)](https://www.youtube.com/watch?v=quxUjaMglgw)

## Who is this event for?

### Editors
Learn about the new career shifts that AI content will provide in the coming months!

### Freelancers
Are you still using a portfolio to showcase your work? Learn about other ways to stand out from the crowd!

### Strategists
How do you create processes that are unaffected by the ebb and flow of passing trends?

### Team Leads
What's the best way to vet, onboard and off-board freelance writers? Let us help you streamline the process!

## What’s in it for you?

AI is here to stay. Learn how to work not just around it, but with it, while you scale your content ops!

**Discount code for Workello!**

## Gordana Sretenovic
[Gordana Sretenovic](https://www.linkedin.com/in/gordanasretenovic923/) is a co-founder of [Workello](https://workello.com/), a pre-hire assessment platform designed to help companies hire the top 1% of writers. Previously, she worked as the Head of Content at ContentDistribution, where she led a team of 45 writers and editors. She is dedicated to developing content operations systems, helping her customers grow their organic traffic, and publishing high-quality content at scale.

## Questions we’ll answer

- How can your content team create trend-proof processes?
- How did Gordana take a client’s site from 0 to 1,5 million organic?
- How can you easily vet qualified writers to scale your content efforts?
- How do you know when it’s time to cut ties with a writer and what does a compassionate off-boarding process look like?
- What is “Ethical AI,” and how can writers, editors and machines work together to create content that ranks _and_ reads well?

You’ll have the answers to these questions and more after attending **Content in the Age of AI: How to Create a Trend-proof Content Strategy** on March 30th!