# Enterprise AI platform SEO case study: 4 Ways Lyzr Drove 150% Traffic Growth

Last updated: September 9, 2026  
Written by [Satya D](/content/author/satya/index.html)

While 2024 saw the continued emergence of AI language models, 2025 is expected to be the year of AI agents.

[McKinsey’s latest survey](https://www.mckinsey.com/featured-insights/mckinsey-global-surveys) reveals that 72% of organizations they polled have adopted AI in some form, compared to 55% a year ago.

Why does this matter?  
[Research by Boston Consulting Group](https://www.bcg.com/press/24october2024-ai-adoption-in-2024-74-of-companies-struggle-to-achieve-and-scale-value) shows that these businesses expect significantly higher revenue growth and cost savings than those still sitting on the sidelines.

Companies integrating AI agents into their workflows aren’t just keeping up; they’re pulling ahead.

We spoke with the marketing team at [Lyzr.ai](http://lyzr.ai/), an enterprise platform that enables organizations to build, deploy, and manage AI agents tailored to their specific workflows. It offers a low-code interface, allowing users to create custom agents for tasks such as customer support, marketing, and sales without extensive programming knowledge.

They used Surfer to create and optimize content for their blog, increasing organic traffic by 150% in just 3 months between August and October 2024.

> “We started using Surfer in August and we've seen an almost 200% increase in impressions and a 150% jump in organic clicks.”  
> \- Vaibhav, marketing lead at Lyzr AI

In this post, we’ll unpack their SEO strategy and how they achieved significant growth in a short period.

## **SEO strategy**

Here are 4 ways that Lyzr’s marketing team implemented their content strategy.

### 1. Optimizing content
Although Lyzr was publishing content frequently, they faced challenges in ensuring that their content was properly optimized.

> “Researching the top articles on Google isn’t easy.  
> You can’t summarize the keywords that are missing or the links, and if you have covered the topic as a whole.