Find Your Next Content Ideas

Save hours of researching with Topical Map recommendations. Get straight-to-the-point content ideas your audience and Google will love.​

Meet Topic Explorer, a new way to research

Trusted by 150,000+ Content Creators, SEOs, Agencies, and Teams

Strategically outrank your competition

• Knock out top spots by covering relevant clusters
• Create content that shows your expertise
• Stand out on SERPs with more organic traffic
• Get weekly recommendations on best topics to cover
• Research, audit & monitor from Sites, your centralized SEO hub

Find Gaps

Discover the best content opportunities quickly.

Topical Map simplifies finding relevant ideas by suggesting the best opportunities. Connect to Google Search Console, click on the topics, and get started! They instantly become detailed article outlines, saving you time and effort.

Boost Authority

Engage readers with relevant, credible topics.

Discover topics that boost your site's authority and credibility. Topical Map provides actionable insights to create content that attracts traffic and builds trust. People engage with those they trust!

Quick Insights

Identify strengths and weaknesses easily.

Get detailed visualizations of your topical coverage. Quickly identify strengths and weaknesses, track key topics, and adjust your strategy before going all in. Avoid wasting time or money on a content strategy with little to no ROI.

2 Ways to Research, in 1 Powerful Tool.

Streamlined content research and planning tool, that fits your workflow

Start with -> Google Search Console

Domain Map in Sites – Your entire content strategy at a glance

• Connect GSC to Sites for instant content gap overview and quick SEO wins.
• Prioritize pages with the best ranking opportunities using easy-to-digest visuals.
• Monitor and grow topical authority of your websites with smart recommendations

Topical Map – Focus all your efforts on topics that drive traffic

• Grow your website’s authority or shift into a new market with relevant content.
• Use a Topical Map for clarity and easy execution in any niche
• Generate content to fill your calendar for weeks, months, or even years

Topical Map fits perfectly into your content creation workflow

Discover & Explore

• Start with Sites to seamlessly integrate Topical Map into your content creation workflow, from discovery to optimization
• Easily populate your website, venture into a new niche, or gain topical authority!

Create & Optimize

• Write top-notch articles to close those content gaps using Content Editor!
• You can automate this with Surfer AI or speed it up with Auto-Optimize and Auto Internal Links.

Audit & Monitor

• Finally, audit, monitor, and continuously optimize your content. (Google loves fresh articles!)
• Content Audit will track your position on the SERPs and notify you about any changes and the best SEO opportunities!

Frequently Asked Questions

Can Surfer help me with AI visibility? Of course! Surfer is the most complete platform for AI Search Optimization and visibility.

• AI Tracker helps you track, measure, and improve your AI visibility with clear insights on your Visibility Score, mention gaps, competitor share of voice, and more.
• Topical Map helps you research and plan new content clusters designed to increase your topical authority and position you as an expert in your niche, thereby enhancing your chances of being cited and mentioned.
• Content Audit helps you monitor your content's performance, notifies you about ranking drops so you can act fast, and suggests articles with the best quick-win potential to refresh.
• Content Editor's live guidelines help you write new and refresh existing content in a way that is rewarded both in SERPs and AI chats.

How does Surfer work? Surfer makes AI SEO an accessible and predictable way to grow a business by delivering smart solutions that bring organic traffic. We provide a clear pathway to smarter, simpler AI SEO growth for agencies, teams, and marketers. Our toolkit allows agencies, in-house teams, and SEOs to automate tasks around content management and drive more traffic in a cost-efficient way. Our platform was developed by a team of engineers, marketers, and SEO experts to make SEO content creation simple, efficient, and accessible.